Content Strategy – Lance Abendan

Comic artist, writer, editor and publisher Jim Lee showing off a digital version of his work -- Image via DC Comics — Comic artist, writer, editor and publisher Jim Lee showing off a digital version of his work — Image via DC Comics

All eyes on your content

Having an attractive appearance and an engaging style of conversing always helps you stand out in a crowd. Whether you’re presenting in meetings, networking at conferences, dining with big parties, hanging out with friends — whatever social gathering you’re in, you draw more attention when you present and express yourself in just the right fashion.

Co-founder Jason Stockman explains the end-to-end encryption system that ProtonMail uses to make email communication private -- Image via Forbes — Co-founder Jason Stockman explains the end-to-end encryption system that ProtonMail uses to make email communication secure and private — Image via Forbes

The same goes with creating and sharing content. When you talk about things that spark interests and deliver them in an effective manner, people appeal a lot more to what you are sharing. Content selection, delivery and style all combined form content strategy which is essential to delivering your message effectively.

With content strategy, you find ways to choose, structure and dress up your message, helping you prove a stronger point, give a better impression and make a bigger impact.

Disney characters hashtagging to promote "Rock Your Disney Side" -- Image via Inside the Magic — Disney characters hashtagging to promote “Rock Your Disney Side” — Image via Inside the Magic

Content strategy kingdom

In the information realm where content is always king, there are various rules and measures that contribute to your content ultimately to make communication and connections thrive.

Knowing and understanding your target audience is one of the most important parts of content strategy. As much as you want to share something really important and valuable to your readers, you have to deliver it in a manner that is suitable for them.

Too much digression, wordiness, long paragraphs — information overload makes it more difficult for your audience to pick up your message. Be concise and straight to the point to avoid discouraging your audience from reading too much.

In the novel The Curious Incident of the Dog in the Night-Time, Christopher Boone portrays a contradicting personality usually coming off as a nice and sweet but menacing at times. -- Image via Metro UK — In the novel The Curious Incident of the Dog in the Night-Time, Christopher Boone portrays a contradicting personality usually coming off as a nice and sweet but menacing at times — Image via Metro UK

The tone and voice you set will determine the mood of your content so choosing a positive and casual vibe gives a more enjoyable and relaxed audience experience.

Spelling errors? Low-quality media? Broken functionality? It only takes a few mistyping and carelessness to turn off and lose your audience. Hold your reputation by keeping things accurate, presentable and accessible.

To sum it all up, plan, develop, manage — strategize your content to effectively deliver your message to your audience.